Social Media Trends of 2023 That You Should Know
Marketers can look ahead to the next year in terms of trends, marketing budgets, and processes. How will we spend our budget? What will we do differently? What social media trends do we see? This article will discuss five trends in social media for 2023, and how you can incorporate them into your marketing strategy.
Social Media Trend 1 – Meet the Creators
2023 will be the year for social media trends creators. We are moving towards a creator economy, where skilled individuals determine the price and pace of social media content creation.
Jakey Boehm is an Australian creator who streams live on TikTok. He earned $34,000 in TikTok Live within a single month.
Insider was told by Symphony Clarke that she charges between $350 to $600 per sponsored post. Alex Ojeda has 8 million TikTok users and charges $20,000 to sponsor a video.
But what exactly is a Creator?
A creator is similar to an influencer, but with more emphasis on authenticity and talent.
Brands will have more options to work with Creators in 2023. This contrasts sharply with the high-priced and elusive influencer marketing. Gated communities are a way for people to earn if they don’t want to work with brands.
YouTube Premium and ad blocking allow many creators to bypass Ads and promote directly in their videos. Amanda Perelli, Insider media reporter, says creators can increase their earning potential by placing more premium content behind a paywall and on a membership site.
We will see more content behind paywalls in 2023. This is especially true if advertising budgets decrease. Expect more creators to engage with their fans by sharing extra content in locked communities.
The future of 2023 is in the hands of creators. I anticipate seeing more collaborations via platforms like YouTube and TikTok.
Takeaways from Social Media Trends 2023
TikTok can be added to your marketing budget. According to eMarketer Instagram ranks first in US ad revenue at $29.79 Billion for 2022. Facebook is close behind at $25.75 Billion. YouTube comes in second at just over $8B, followed closely by TikTok. TikTok, at just over $8 billion, is next. Similar platforms are available on Instagram and YouTube. Find great resources for creators on YouTube and YouTube shorts. Check your Agorapulse dashboard, to see who your brand ambassadors might be. This could be a great place to start low-cost influencer partnerships. You should look for ambassadors that are positive and have a lot of followers. This is my profile at Contentworks Agency.
Social Media Trend 2 – Embrace Short Form Videos
In 2023, long-form videos will still be relevant. However, they are less relevant for social media marketing.
Short form is anything between 15 seconds and 2 minutes. However, the shorter end gets more engagement. Because they are more likely to be retained, they do better in SEO. This means that viewers can follow them through the entire process, which helps to ensure they rank higher in search engines.
Short-form video formats are available through YouTube Shorts and Instagram Stories, Instagram Stories, TikTok and Pinterest. They can also be uploaded directly to platforms such as Twitter or LinkedIn.
These are jaw-dropping statistics about short form videos
At 30%, short video has the highest ROI among all social media marketing strategies.
Takeaways from Social Media Trends 2023
Analyse your data. You might be missing vital information if you are churning out videos but not looking at your analytics. Did you know that TikTok was now available on the Agorapulse platform. This means that you can now include it in your Power Reports to analyze your content. Make short videos. They are quick and easy to create, require less time and use less resources, but they get more engagement. To hit the sweet spot, however, they require maximum creativity. Videos are not meant to be long and boring. These videos are great for product demos, surprise pranks, memes, and other TikTok challenges. To maximize the value of your short-form video content, recycle it on other channels. TikToks can be added to your LinkedIn feed, or tweeted. The embed code is available next to each video. You can embed them on landing pages and blogs.
Social Media Trend 3 – Embrace the Rise Of Niche Platforms
Social media agencies and managers are happy with the rise of niche platforms as well as the possibility of disintegration or weakness of the big five (Facebook. Twitter. LinkedIn. YouTube. Instagram. Facebook was the beginning of mainstream social media, as we know it today. They were also fun.
Jack Pemment, of The Seattle Times, writes that “the willingness to share impulsive postings, half-baked thoughts, general grievances made into jokes or pieces of social criticism was much higher.” This was a great way to get to know people by learning their thoughts and passions. You could also ask questions or make pointed comments or criticisms to point out weaknesses in logic or points of view. The nuances of positive interactions and challenging comments didn’t really matter because you were mostly friends.
Are these channels still entertaining?
Social media platforms that cater to young users have the highest demand. However, Facebook is rapidly becoming the worst place for these users to see ads. Facebook is expected to have only 23.3 million users below 25 by 2022.
Here’s the fun part.
There are many social media platforms that cater to more niche audiences. That’s great. It’s not possible to fit everyone.
These are only a few of the niche platforms that are emerging:
Peanut. This social media network is available via an app and is focused on mothers or potential mothers. Although it is primarily a social network for friends, there are tons of resources, forums and groups.
MeWe. MeWe is a social media network for free-thinkers who don’t want to have their content restricted. It uses a more hands-off approach to content moderation, and less intrusive ad targeting. This is one reason why users are abandoning mainstream platforms.
Valence. This social media network connects Black professionals. This social media network focuses on the Black professional community and seeks to make meaningful connections.
Takeaways from social media
I don’t think you should stop using social media marketing platforms such as Instagram and Facebook. They have a place in social media (especially social commerce) However, you should explore other social media networks, particularly ones that may be relevant to your target audience. Peanut, a social media platform that sells baby products, is a good choice. Pay attention to the demographics of each platform. To connect with them, you need to be on the correct channels. You should also be aware of the possibility that major platforms may move away from what you are looking for. Twitter, for example, might be controversial. The Metaverse is becoming less popular among younger generations. Monitor your social media analytics to make analytics-based decisions. It is easy to become attached to social media sites such as Instagram or Facebook. Particularly if you know them well and have been using them for years. Are they really delivering the goods or are they just a waste of time? You need to make changes if you don’t see any ROI from your social media efforts.
Social Media Trend 4 – Step up your TikTok game
TikTok has been a topic of conversation lately, and with good reason. This once-ignored app is now one of the most popular social media platforms in the world. Here are some reasons to use the platform if you haven’t already:
In 2022, the platform will have one billion users. In 2022, the platform will have one billion active users. The suite includes an extensive suite of ecommerce tools that transform videos and LIVE entertainment into shoppable entertainment. Users can edit clips, add overlays, position text, adjust speed, frame content and add sound effects.
TikTok is an excellent platform for small businesses
The platform is proving to be a great option for solo entrepreneurs and small businesses that don’t have the budget for advertising. Bruce Graybill’s transformation of a fallen tree into an attractive cutting board was TikTok eye candy. He has over 161k followers on his @siders_woodcrafting TikTok page. This channel is worth checking out because of his humor and honesty.
Cassey Ho, an influencer and content creator, started @popflexactive in May 2020. Since then, the channel has amassed 142k fans and 3.2million likes. It is inclusive, funny and a great place to feel good.
Trends in social media
Try a new angle. TikTok can be the new start that your social media needs. If you have been experiencing low engagement or low ROI on other platforms, TikTok is the place to be. If you don’t have the creativity and ability to engage your followers, TikTok won’t be a place you can buy them. Be authentic. Spend time interacting with users and honing your video skills. This is my number one tip to succeed on TikTok. You can show the real you, be transparent about your work, unbox your products and share your most important thoughts and opinions.
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Social Media Trend 5 – Get into Memes
Because memes have been an integral part of 2022, they are high on my list for social media trends in 2023. They’re also hilarious, and I love them.
Mesmes aren’t new. They aren’t new. Internet users have been creating them for years, and sharing them on social media platforms like Reddit. Now, marketers are getting into meme-marketing. It’s real.
Let’s take a look at some funny memes on social media from 2022.
Liz Truss V Lettuce
The Economist’s leader article, “Ms Truss entered Downing Street September 6th,” was the source of the lettuce meme. On September 23, she blew up her government with unfunded tax cuts, energy-price guarantees and a package of unfunded tax reductions. She had seven days control of her government after removing the ten days of mourning following the death of Queen Elizabeth II. This is about the shelf-life for a lettuce.
The internet took over social media networks with ex-PM/Lemon memes.
Perhaps you’ve heard of Elf on a Shelf, but have you ever heard of…
Brands have come up with other memes to match the Elf on a Shelf theme, as brands make a comeback for December. Ryanair mocking Spain’s national football team at the FIFA World Cup with Spain On a Plane.
Greggs Baker, who was utterly obsessed with memes featuring politicians and celebrities.
(Rees Mogg on the clog incase you were stuck!)
They also incentivized their fans and rewarded them for creating the best memes!
Brands also used other memes in 2022, such as the Will Smith Oscar slap and Adam Levine’s ummm ….. Texts?, Kamala Harris laughing, and Kim Kardashian inviting you to join her workforce. The material is just written.
Takeaways from social media trends
Inside jokes are the key to social media memes that work. You can increase brand awareness, interaction, and even ROI with the right format and punchline. This can be difficult in the finance sector, where we work. Compliance and legal signoffs can make it very complicated. Two weeks after the viral lettuce memes, one of our brands received compliance approval. The posts were never used. It’s okay that not all brands can be funny. Brands like Wendy’s, Ryanair and Yorkshire Tea have carefully planned their social media strategies. If you include brand memes in social media posts, you risk alienating your audience.
Conclusion of Social Media Trends to Follow
That’s it for social media trends 2023. Social media is set to become more interesting, with more emphasis on authenticity and creativity as well as humor.
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