4 Industries Where Video is Surging by Affiliate Marketing Buzz
4 Industries Where Video is Surging www.affiliatemarketingbuzz.... Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the deals that are unusual, fascinating, and sometimes, prophetic. You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Lately, in four particular industries, I’m watching industries using video so much that it’s worth writing about. But before I say which, let me explain why. Video Is Personal and Powerful We’re... Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the deals that are unusual, fascinating, and sometimes, prophetic. You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Lately, in four particular industries, I’m watching industries using video so much that it’s worth writing about. But before I say which, let me explain why. Video Is Personal and Powerful We’re coming out of a communication dark age. You can see it in the faces of marketers and sellers—they feel battered by the increase in channels and interactions but a decline in engagement. They seek out video as a way to break through people’s inboxes, at which it excels, but what’s really driving its adoption is that video is personal. I see this for myself on a daily basis. I visited a customer’s office and the first thing they told me was, “We feel like we already know you because we’ve watched your videos.” I get that reaction a lot. At trade shows, events, and on demos, our reputation precedes our team via the micro-demos we send. We’re instant acquaintances with everyone. Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. With this data, marketers and salespeople can see and automate practically everything. To be an instant acquaintance and able to automate and optimize your outreach is a remarkable advantage. And nowhere is that more true than in these four industries using video. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the insights you need to craft a video strategy that works.Get the Report 4 Industries Using Video to Their Advantage 1. Video for Financial Services The financial services industry is up against a generational cliff. The average age of a financial advisor is 51, and only five percent are under 30. As a whole, advisors and younger generations struggle to relate to each other, and this is especially problematic because the whole operation is based on trust and relationships. All that considered, the financial services industry has seen some of the biggest gains in video adoption—with video creation up 129% year-over-year. Video is helping firms and individual advisors to build more transparent relationships and explain complex financial products simply. Virtual selling best practices for financial services dictates that organizations use an enterprise video platform to make sure that all videos shared are secure and compliant with industry standards. Different Ways Financial Advisors Can Use Video Here are a few of the ways that advisors and wholesalers can use video for financial services: Client outreach videosAnnual portfolio review videosContract explainer videosEducational videosOrganizational brand marketing videos Secure Video for Financial Services Easily create, share and host videos from a secure and compliant enterprise video platform.Learn More 2. Real Estate Video Marketing Video hits home in real estate too (pun intended) because it’s also deeply personal. Whether it’s commercial or residential, property is often the biggest purchase most people ever make and there area lot of emotions involved. People feel exposed by having to shine a light on their finances and choose between their budget and their dream space. For the real estate market, 84 is the...
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